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Who We Are

New Agenda has been outfitting college fans nationwide since 1992. Providing the same outstanding customer service and fast delivery as our parent company, Perrin, are two of the many reasons for our tremendous success. New Agenda is on the leading edge in collegiate licensed sportswear, offering exciting graphics and garments found nowhere else in the industry. Getting you the right products at the best price on time make us the go to player in the collegiate licensed industry.

Mission Statement

Recognizing that people are the most important, we endeavor to continually enhance the relationships with our employees, our customers and our suppliers. We challange ourselves to be responsible to our people, our partnerships and our community. We pledge to constantly adapt and improve by investing in people and products. We commit to providing a fair and reasonable return under the highest ethical standards.

Employee-Owned, Employee Driven

New Agenda is an ESOP company, so please note that while most companies are entitled to tax benefits when they support these programs and initiatives, we receive none, a further testimony to our commitment of corporate responsibility.
We will maintain the highest level of moral character, honesty and trust.
We will honor the beliefs of those we work with and serve.
We will work together to achieve more.
We will exceed expectations in all we do.
Our Goal
We strive to provide the highest quality screen print and embroidered decorated apparel at the most competitive pricing. We know it is important to get you the right products at the right price as fast as you need them. Our aim is to exceed our customers expectations every day.
Our Facility
Perrin, Inc. and New Agenda are located in Comstock Park, a suburb of Grand Rapids, Michigan. Our 170,000 square foot facility houses 20 automatic screen print presses, 20 embroidery machines and the inventory to insure we will deliver on time.
Our Guarantee
We stand behind our products and our quality. If you are not satisfied with either, please contact us. Your satisfaction is our guarantee.
Corporate Responsibility

Our Labor Policy / Code of Conduct

As a key element of our overall business strategy, Corporate Responsibility (CR) builds on our long-standing values and ethical practices. Doing business responsibly, while engaging our employees and communities, is critical to the sustainability of our business, our staff, and our communities. CR engages our people, helps create efficiencies in our processes, and serves as a catalyst for growth.
Community Partners
New Agenda supports numerous organizations throughout the year. A few of the many charities we are honored to work with are:
  • Michigan Blood
  • Local food shelves
  • Toys for Tots
  • Veteran's Home
  • American Red Cross