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Our Goal

We strive to provide the highest quality screen print and embroidered decorated apparel at the most competitive pricing. We know it is important to get the right products at the right price to our customers as fast as possible. Our aim is to exceed our customers expectations everyday.

Our Facility

Perrin Inc. and New Agenda are located in Comstock Park, a suburb of Grand Rapids, Michigan. Our 170,000 square foot facility houses 20 automatic screen print presses, 20 embroidery machines and the inventory to insure we will deliver on time.

Our Guarantee

We stand behind our products and our quality. If you are not satisfied with either, please contact us. Your satisfaction is our guarantee.

all about new agenda

New Agenda has been outfitting college fans nationwide since 1992. Providing the same outstanding customer service and fast delivery as our parent company, Perrin, are two of the many reasons for our tremendous success. New Agenda is on the leading edge in collegiate licensed sportswear, offering exciting graphics and garments found nowhere else in the industry. Getting you the right products at the best price on time make us the go to player in the collegiate licensed industry.

Corporate Responsibility

As a key element of our overall business strategy, Corporate Responsibility (CR) builds on our long-standing values and ethical practices. Doing business responsibly while engaging our employees and communities is critical to the sustainability of our business, our staff, and our communities. CR engages our people, helps create efficiencies in our processes, and serves as a catalyst for growth.

Our Labor Policy / Code of Conduct

our mission statement

Recognizing that people are the most important, we endeavor to continually enhance the relationships with our employees, our customers and our suppliers. We challange ourselves to be responsible to our people, our partnerships and our community. We pledge to constantly adapt and improve by investing in people and products. We commit to providing a fair and reasonable return under the highest ethical standards.


We will maintain the highest level of moral character, honesty and trust.


We will honor the beliefs of those we work with and serve.


We will work together to achieve more.


We will exceed expectations in all we do.

Corporate Citizenship

New Agenda’s proactive position on corporate citizenship includes:

  • Supporting the largest blood drive in our township.
  • Donating and sponsoring drives for local food shelves along with supporting charitable organizations, welfare agencies, and disaster relief groups.
  • Supporting families in need both within our company and in the community at large with gift, food and clothing drives over the holidays and throughout the year.


New Agenda is an ESOP company, so please note that while most companies are entitled to tax benefits when they support these programs and initiatives, we receive none, a further testimony to our commitment of corporate responsibility.


Recycle Bin


We recycle all of our cardboard boxes, paper products, plastic shrink wrap, and cardboard packaging cores. To help sort these materials, our warehouse is stocked with several blue barrels that make it easy to recycle.

Spray Bottle


To clean up tools and our warehouse, we splurge on a water-soluble solution. This solution takes the place of harsh chemicals. It won't burn our employee's skin and exposure is safe.

Ink Can


Our state-of-the-art ink mixing system allows us to be more exact with our ink usage. We waste less ink because we can accurately purchase, mix and use ink based on demand.


Screen Savers

We save and store frequently used screens to reduce rework and discarded screen waste. We use a high-quality mesh for our screens to eliminate screen breakage and mesh waste.

Shipping Package


We purchase cardboard boxes from a sustainable packaging company. These boxes are made with 100% recycled paper from a company that recycles 3000 tons of paper each day. Additionally, we opt for a high-quality packing tape that allows us to use less tape per box.

Shirt Scraps

Repurposed Shirt Scraps

Instead of ordering sample sheets to test sample prints, we use tee shirt scraps. After we test on the scraps, we use the printed scraps as rags around the warehouse.